THE INFLUENCE OF DISTRIBUTION CHANNELS ON SALES OUTCOMES
- Project Research
- 1-5 Chapters
- Quantitative
- Simple Percentage
- Abstract : Available
- Table of Content: Available
- Reference Style: Available
- Recommended for : Student Researchers
- NGN 3000
THE INFLUENCE OF DISTRIBUTION CHANNELS ON SALES OUTCOMES
This study explores the influence of distribution channels on sales outcomes. Objectives include: (1) evaluating the effectiveness of various distribution channels, (2) analyzing the impact of channel selection on sales performance, and (3) identifying the challenges in managing multiple channels. A survey design is employed to gather data from a large number of respondents. Using Taro Yamane's formula, the sample size is 330, ensuring comprehensive coverage. The study is conducted in the FMCG sector in Ogun, Nigeria. The reliability coefficient score is 0.86, indicating reliable results. Findings demonstrate that effective distribution channel management significantly enhances sales outcomes, with direct and online channels being particularly effective. Recommendations include adopting a multi-channel strategy to reach diverse customer segments and regularly reviewing channel performance to optimize sales outcomes.
Related Project Materials
THE SOURCES AND USES OF FUNDS IN COOPERATIVE BUSINESS ENTERPRISES, A CASE STUDY OF ACCI MULTIPURPOSE COOPERATION SOCIETY LTD ABUJA
BACKGROUND OF THE STUDY
The growth of cooperative societies as a potent instrument for deve...
EFFECTS OF FUNDING, STAFF TRAINING, PRESERVATION AND BIBLIOGRAPHIC CONTROL ON NEWSPAPER UTILISATION IN UNIVERSITY LIBRARIES IN NIGERIA
ABSTRACT
Newspapers are sources of information on topical and current issues, stocked by libraries for use but due to their nature, they...
IMPACT OF EARLY CHILDHOOD INTERVENTION PROGRAMS ON DEVELOPMENTAL OUTCOMES AMONG NIGERIAN CHILDREN
Abstract: This research aims to evaluate the enduring impact of early childhood intervention programs on dev...
AN APPRAISAL OF FINANCIAL ACCOUNTING CHALLENGES IN MULTINATIONAL CORPORATIONS (MNCs)
ABSTRACT
This study provides AN APPRAISAL OF FINANCIAL ACCOUNTING CHALLENGES IN MULTINATIONAL CORPORATIONS (MNCs), focusing on understand...
THE IMPACT OF REMUNERATIONS AND WORKING CONDITIONS ON ORGANIZATIONS PRODUCTIVITY (A CASE STUDY OF LIFE BREWERY ONITSHA)
ABSTRACT
The impact of Remuneration and working conditions on organization’s productivity....
AN ASSESSMENT OF THE CHALLENGES OF WOMEN IN MANAGEMENT POSITIONS IN SENIOR HIGH SCHOOLS IN THE BOLGATANGA MUNICIPALITY, GHANA
Background to the Study
The negative perception of women maintained by society manifests itself in man...
THE IMPACT OF PEAK MILK TELEVISION ADVERTISEMENT ON CONSUMER’S BUYING BEHAVIOUR
ABSTRACT
This study examined the Impact peak milk television advertisement on consumer’s buying behavior in Edo St...
EFFECTS OF SCAFFOLDING AND SCENARIO-BASED TEACHING METHODS ON STUDENTS’ PERFORMANCE IN FINANCIAL ACCOUNTING IN FEDERAL COLLEGE OF EDUCATION
ABSTRACT
The research investigated the effects of scaffolding and scenario based teaching methods on the performance of NCEI students in...
CHALLENGES TO IGBO TRADITIONAL RELIGIO-CULTURAL RENAISSANCE IN THE MIDST OF GLOBALIZATION
ABSTRACT
The issue of revival of Igbo culture has become a major concern to Igbo scholars and cultural revivalists. The Igbo cultural val...
THE IMPACT OF ONLINE VALUE ADDED TAX ON E-COMMERCE IN NIGERIA
ABSTRACT
This study was carried out to examine the impact of online Value Added Tax on e-commerce i...
